The Living Well Blueprint for Small Businesses

FOUNDING LAUNCH PRICE £79 then £149

Build a business that is clear, professional, profitable and designed to grow

Starting or growing a small business can feel overwhelming very quickly.

There is the idea itself. Then branding. Pricing. Products. Websites. Payments. Email lists. Marketing. SEO. Social media. Launches. Partnerships. Systems. AI. Money. Growth.

Most people are trying to work all of this out while also doing the actual work of running the business.

The Living Well Blueprint for Small Businesses gives you a clear route through it.

Created by Dr Julie Winstanley, this practical 15-module programme takes you step by step from building the foundations of your business through to creating systems, generating revenue and developing a realistic 12-month growth plan.

This is not a course filled with business jargon or vague motivational advice.

It is a practical build-as-you-go business programme.

You do not need another pile of information.

You need to know:

What should I do first?
What actually matters?
How do I turn my ideas into something people will pay for?
How do I set everything up properly?
How do I find customers?
How do I make this financially sustainable?

That is what the Blueprint is designed to help you answer.

You will work through one stage at a time, using practical workbooks, exercises, checklists and action plans to build your own business alongside the programme.

What you'll learn

Module 1 — Build the Right Business

Clarify your idea, customer, problem, offer, pricing and business model before spending months building something nobody wants.

Module 2 — Set Up the Business Properly

Work through business structure, finances, domains, professional email, policies, records and the foundations a credible business needs.

Module 3 — Build Your Brand

Create clear positioning, messaging, visual identity, tone of voice and a brand customers can recognise and trust.

Module 4 — Create Products & Services People Want

Build your offer ladder across products, services, memberships, courses, bundles and higher-value offers.

Module 5 — Build Your Online Home

Plan a website and customer journey that helps visitors understand what you do and makes it easy for them to take action.

Module 6 — Payments, Memberships & Secure Delivery

Set up checkout, subscriptions, customer accounts, protected content, digital delivery and reliable purchase-to-access journeys.

Module 7 — Build Your Email List & Automations

Create lead magnets, email capture, welcome sequences, segmentation and automated customer journeys.

Module 8 — Marketing & Content That Brings Customers In

Build a manageable marketing system using content, short-form video, social media, blogs, email, Lives and calls to action.

Module 9 — SEO & Getting Found

Understand keywords, search intent, Google visibility, indexing, internal links, local SEO and evergreen content.

Module 10 — Selling & Launching

Create sales pages, offers, launch campaigns, funnels, follow-up and a repeatable process for turning attention into sales.

Module 11 — Partnerships & Higher-Value Income

Learn how to create talks, workshops, consultancy, proposals, prospectuses, retainers, licensing and organisational partnerships.

Module 12 — Systems, Numbers & Growth

Understand revenue, profit, KPIs, capacity, automation, customer experience, risk and what is actually worth scaling.

Module 13 — Leadership, Decision-Making & Staying in Control

Learn how to prioritise, make stronger decisions, protect your time, manage ideas and lead the business rather than constantly reacting to it.

Module 14 — AI & Smart Tools for Small Business

Use AI practically for planning, research, content, products, SOPs, analysis and administration while keeping human judgement firmly in control.

Module 15 — Your 12-Month Business Action Plan

Bring the entire Blueprint together into quarterly priorities, monthly milestones, revenue goals, launches and a practical plan for the year ahead.

150 pages of practical business-building work

Each module includes a 10-page guided workbook.

You are not simply watching lessons and hoping you remember them.

You will actively work on your own business as you progress.

The worksheets help you make decisions around your:

• customer
• positioning
• offers
• pricing
• brand
• website
• customer journey
• marketing
• email list
• sales
• partnerships
• systems
• numbers
• leadership
• use of AI
• growth plan

By the end, you should have far more than a completed course.

You should have a working business blueprint.

Who is this for?

The Living Well Blueprint for Small Businesses is designed for:

People thinking about starting a business who want to build the foundations properly from the beginning.

New small-business owners who have started but feel overwhelmed by everything they suddenly need to learn.

Solo business owners and creators who have lots of ideas but need a clearer commercial structure.

Professionals turning expertise into income through courses, services, consultancy, workshops or digital products.

Existing small-business owners who have built something organically but now need better systems, marketing, revenue streams and direction.

And particularly for people who find themselves thinking:

“I know I can do this. I just need somebody to help me put everything in the right order.”

This is not about building a huge company overnight.

It is about building a good business.

One with:

clear offers
sensible systems
professional foundations
multiple routes to revenue
customers who understand what you do
marketing you can realistically maintain
and a plan you can actually follow.

You do not need to implement all 15 modules at once.

Work through the programme in order.

Make the decisions.

Complete the exercises.

Build one layer at a time.

Created by Dr Julie Winstanley

Dr Julie Winstanley is a psychologist, researcher, author and creator of the wider Living Well ecosystem.

Her work combines research, behaviour change, practical problem-solving, project development, digital innovation and a strong belief that useful knowledge should be made accessible.

The Living Well Blueprint for Small Businesses was developed from the same practical approach used to build real products, digital services, websites, memberships, publishing projects, partnerships and online business systems.

The aim is simple:

to make building a business feel more understandable, achievable and structured.

What you'll receive

When you join, you'll receive access to:

The complete 15-module Living Well Blueprint for Small Businesses

15 practical business workbooks

150 pages of guided exercises, checklists and action planning

Step-by-step implementation tasks

Business planning and decision-making tools

12-month business growth planning

Plus access through the Living Well by Dr Julie learning community on Skool.

You don't need to have everything figured out before you start.

You just need somewhere sensible to begin.

The Blueprint will show you what to work on now, what comes next and what can wait.

Instead of trying to build your brand, website, products, marketing, email list, social media, partnerships and systems simultaneously, you can work through the business in a logical sequence.

Build it. Test it. Improve it. Grow it.

Ready to build your business properly?

Join The Living Well Blueprint for Small Businesses

Work through the complete 15-module programme and build your business step by step.

[JOIN THE BLUEPRINT]

Immediate access through Living Well by Dr Julie on Skool.